Promotional culture and convergence: markets, methods, media
Auteur :
Powell, Helen
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415672801
Date de publication :
11 avr. 2013
Dimensions :
23,4 x 15,6 cm
Poids :
385 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Promotional Culture and Convergence examines the rapid growth of promotional material through the internet, social media, and entertainment culture and assess its impact on how consumers guide their purchasing decisions.