Coopetition strategy: theory, experiments and cases
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415696470
Date de publication :
17 août 2011
Dimensions :
23,4 x 15,6 cm
Poids :
620 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The book examines the theories of co-opetition and follows this up with empirically based case studies as well as experimental evidence from the laboratory and will be of interest to those involved with strategic management.