Transmedia television: audiences, new media, and daily life
Auteur :
Evans, Elizabeth
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415712361
Date de publication :
8 juil. 2013
Dimensions :
22,9 x 15,2 cm
Poids :
410 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Transmedia Television uses empirical audience research to explore attitudes towards the dramatic changes that television has undergone since the turn of the twenty-first century due to the development of digital technologies. It asks to what extent audiences are embracing these changes and what ‘television’ means in a multiplatform media landscape.