Strategic pricing for the arts
Auteur :
Rushton, Michael
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415713665
Date de publication :
22 sept. 2014
Dimensions :
21,6 x 13,8 cm
Poids :
370 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Pricing is complex, especially in the creative and cultural sector. This accessible text provides a concise, practical, non-technical guide for setting prices. It brings the insights of sophisticated research into the art of pricing to the working arts manager or student, in accessible language, appropriate for students or practitioners with no formal training in economics.