On the marketisation and marketing of higher education
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415725637
Date de publication :
11 nov. 2013
Dimensions :
24,6 x 17,4 cm
Poids :
566 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This research based book on higher education marketing aims to examine more sophisticated ways of thinking about, and methods for, marketing higher education. This book was originally published as a special issue of the Journal of Marketing Management.