Tourism marketing: in the age of the consumer
Auteur :
Morrison, Alastair M.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415726368
Date de publication :
30 mars 2022
Dimensions :
24,6 x 17,4 cm
Poids :
1730 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together.