Perspectives on international marketing - re-issued (rle international business)
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415752091
Date de publication :
21 mars 2014
Dimensions :
23,4 x 15,6 cm
Poids :
566 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.