Trademarks, brands, and competitiveness
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415776936
Date de publication :
5 mars 2010
Dimensions :
22,9 x 15,2 cm
Poids :
580 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.