Interpretation in social life, social science, and marketing
Auteur :
O'Shaughnessy, John
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415777582
Date de publication :
6 avr. 2009
Dimensions :
22,9 x 15,2 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, in the use of statistics and causal analysis, in consumer evaluations of products and in interpreting problematic situations along side biases arising from the emotions.