Interactive marketing: revolution or rhetoric?
Auteur :
Miles, Christopher
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415801713
Date de publication :
18 mars 2010
Dimensions :
22,9 x 15,2 cm
Poids :
630 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This author investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and ‘guerrilla marketing.’ In doing so, he offers a radical new theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.