Reputation management: the key to successful public relations and corporate communication
Auteur :
Doorley, John / Doorley, JohnGarcia, Helio Fred,
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415801843
Date de publication :
9 déc. 2010
Dimensions :
25,4 x 17,8 cm
Poids :
975 g
Format :
Unsewn / adhesive bound
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A how-to guide for professionals and students in public relations and corporate communication. It rests on the premise that reputation can be measured, monitored, and managed. It provides field-tested, practical solutions to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors.