Demarketing
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415816489
Date de publication :
21 oct. 2013
Dimensions :
23,4 x 15,6 cm
Poids :
190 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This is the first book to cast light on the secretive, counterintuitive world of de-marketing: a process whereby a company actively, for whatever reasons, tries to decrease demand of its product. Via insightful case studies from a selection of thought leaders, this book deconstructs de-marketings mysteries and demonstrates how to incorporate them into a profit-driven marketing plan.