Outdoor advertising
Auteur :
Nelson, Richard / Sykes, Anthony
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415817981
Date de publication :
21 mars 2013
Dimensions :
23,4 x 15,6 cm
Poids :
430 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Outdoor Advertising looks at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as examining specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story.