Media management and economics research in a transmedia environment
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415818155
Date de publication :
15 mai 2013
Dimensions :
22,9 x 15,2 cm
Poids :
700 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.