Influence of national culture on customers' cross-buying intentions in asian banking services, the: evidence from korea and taiwan
Auteur :
Hong, Jung Kee / Lee, You-il
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415828642
Date de publication :
15 avr. 2014
Dimensions :
23,4 x 15,6 cm
Poids :
530 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The book opens the view on the subject of customers’ behavioural intentions of cross-buying banking services in East Asian countries.