Marketing and the common good: essays from notre dame on societal impact
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415828826
Date de publication :
11 juil. 2013
Dimensions :
23,4 x 15,6 cm
Poids :
810 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Through original research and scholarship, this book looks at four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good.