Public media management for the twenty-first century: creativity, innovation, and interaction
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415843256
Date de publication :
26 sept. 2013
Dimensions :
22,9 x 15,2 cm
Poids :
780 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices.