Consumer-citizens of china: the role of foreign brands in the imagined future china
Auteur :
Tian, Kelly / Dong, Lily
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415854627
Date de publication :
15 avr. 2013
Dimensions :
23,4 x 15,6 cm
Poids :
272 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China.