Introduction to social media marketing, an
Auteur :
Charlesworth, Alan
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415856171
Date de publication :
20 nov. 2014
Dimensions :
23,4 x 15,6 cm
Poids :
398 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
An Introduction to Social Media Marketing is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text, Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a a lighter, hands-on approach that is perfect for shorter courses and additional reading.