Communication research measures: a sourcebook
Auteur :
Rubin, Rebecca B. / Palmgreen, Philip / Sypher, Howard E.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415871464
Date de publication :
9 juin 2009
Dimensions :
22,9 x 15,2 cm
Poids :
770 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This sourcebook brings together a variety of scales that measure a number of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed. Originally publi