Consumer behavior knowledge for effective sports and event marketing
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415873581
Date de publication :
22 sept. 2010
Dimensions :
22,9 x 15,2 cm
Poids :
650 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Helps readers learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book also includes comprehensive reviews.