Marketing methods to improve company strategy: applied tools and frameworks to improve a company’s competitiveness using a network approach
Auteur :
Neves, Marcos Fava / e Castro, Luciano Thome / Consoli, Matheus Alberto
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415873758
Date de publication :
20 janv. 2010
Dimensions :
22,9 x 15,2 cm
Poids :
410 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Consolidates over 10 years of academic research and consulting activities developed by the authors. This title is suitable for students of Business Administration and practitioners seeking fresh methods to implement to increase their productivity.