Strategic thinking: today’s business imperative
Auteur :
Duhaime, Irene M. / Stimpert, Larry / Chesley, Julie
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415875028
Date de publication :
2 août 2011
Dimensions :
23,5 x 18,7 cm
Poids :
800 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
As other books on business policy and strategy cover a broad range of topics, models, frameworks, and theories, the unique feature of this book is that it covers all this, but also focuses on how managers of business firms understand their business environments, assess and marshal their firms’ resources, and strive for advantage in the competitive marketplace.