Cases in public relations management
Auteur :
Swann, Patricia
Éditeur :
Swann, Patricia
ISBN :
9780415878920
Date de publication :
3 juin 2010
Dimensions :
23,5 x 15,6 x 2,2 cm
Poids :
702 g
Format :
Unsewn / adhesive bound
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Suitable for advanced students in public relations, this book uses cases in public relations that had outcomes varying from expected to unsuccessful. It challenges students to think analytically, strategically, and practically.