Crisis communications: a casebook approach
Auteur :
Fearn-Banks, Kathleen
Éditeur :
Fearn-Banks, Kathleen
ISBN :
9780415880596
Date de publication :
21 oct. 2010
Dimensions :
22,9 x 15,2 x 2,3 cm
Poids :
566 g
Format :
B-format paperback
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Presents case studies of organizational and individual problems that may become crises, and the communication responses to these situations. This title explores critical issues concerning how organizations, companies, and individuals communicate with the news media, employees, and consumers in times of crisis.