Student workbook to accompany crisis communications: a casebook approach
Auteur :
Fearn-Banks, Kathleen
Éditeur :
Fearn-Banks, Kathleen
ISBN :
9780415881777
Date de publication :
28 janv. 2011
Dimensions :
27,9 x 21,6 cm
Poids :
317 g
Format :
B-format paperback
Langue :
Anglais
Pays d'origine :
Grande Bretagne
No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This book reviews the critical terminologies, processes, and skills needed for understanding and responding to crises.