Segmentation, revenue management and pricing analytics
Auteur :
Bodea, Tudor / Ferguson, Mark
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415898324
Date de publication :
20 mars 2014
Dimensions :
24,6 x 17,4 cm
Poids :
640 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book guides students and professionals in identifying and exploiting revenue management and pricing opportunities to improve profit in different business contexts, using relevant concepts and quantitative methods.