Essentials of marketing research, the
Auteur :
Silver, Lawrence / Stevens, Robert E. / Wrenn, Bruce / Loudon, David L.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415899291
Date de publication :
18 oct. 2012
Dimensions :
25,4 x 17,8 cm
Poids :
860 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research provides a comprehensive guide to students in designing, conducting and interpreting marketing research.