Codes of advertising, the: fetishism and the political economy of meaning in the consumer society
Auteur :
Jhally, Sut
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415903530
Date de publication :
12 déc. 1990
Dimensions :
23,4 x 15,6 cm
Poids :
340 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This work analyses the role played by advertising in the cultural economy of modern society, from both cultural and economic perspectives.