Audience in everyday life, the: living in a media world
Auteur :
Bird, S. Elizabeth
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415942591
Date de publication :
3 juil. 2003
Dimensions :
22,9 x 15,2 cm
Poids :
570 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This text argues that a media audience cannot be studied in front of the television alone - their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life.