Marketing era, the: from professional practice to global provisioning
Auteur :
Applbaum, Kalman
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415945448
Date de publication :
9 oct. 2003
Dimensions :
22,9 x 15,2 cm
Poids :
540 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Tracing the genealogy of marketing, this title maps out the organizing principles and cultural logic of the profession. It looks at topics such as the logic of marketing strategy, global marketing practice, and the moral history of marketing.