School commercialism: from democratic ideal to market commodity
Auteur :
Molnar, Alex
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415951319
Date de publication :
23 juin 2005
Dimensions :
19,8 x 12,9 cm
Poids :
510 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Commercial activity in schools reflects the consumerist society at large. This book reviews the historical development of this situation and questions whether corporate marketing and profit-making belong in an educational setting. It offers the marketer's and the educationalist's perspectives for evaluation.