Branding new york: how a city in crisis was sold to the world
Auteur :
Greenberg, Miriam
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415954426
Date de publication :
15 févr. 2008
Dimensions :
22,9 x 15,2 cm
Poids :
464 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.