Media choice: a theoretical and empirical overview
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415964562
Date de publication :
14 avr. 2009
Dimensions :
22,9 x 15,2 cm
Poids :
750 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Presents the research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: what mechanisms guide an individual's exposure to/choice of media and how can researchers model them.