Marketing the e-business
Auteur :
Harris, Lisa / Dennis, Charles
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415965002
Date de publication :
20 déc. 2007
Dimensions :
22,9 x 15,2 cm
Poids :
612 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Unpicks the challenges of e-marketing for various types of business. This book uses case studies and accompanying web material to provide a study of marketing strategies. It analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution.