Social communication in advertising: consumption in the mediated marketplace
Auteur :
Leiss, William
Éditeur :
Leiss, WilliamKline, Stephen,Jhally, Sut,Botterill, Jacqueline,Botterill, Jackie,
ISBN :
9780415966764
Date de publication :
18 oct. 2005
Dimensions :
22,9 x 15,2 x 3,5 cm
Poids :
930 g
Format :
B-format paperback
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society.