Visual communication research designs
Auteur :
Kenney, Keith
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415988704
Date de publication :
10 déc. 2008
Dimensions :
22,9 x 15,2 cm
Poids :
580 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A guide to designing research that involves visuals relevant to communications media. It explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It is suitable for students conducting research on motion pictures, video, television, photographs, and illustrations.