Protecting main street: measuring the customer experience in financial services for business and public policy
Auteur :
Lubin, Paul C.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415996013
Date de publication :
12 août 2010
Dimensions :
22,9 x 15,2 cm
Poids :
390 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Presents an overview of the importance of conducting different forms of market research to uncover problems in the lending and mortgage markets and how these problems affect the consumers' ability to make optimal credit decisions. This book also outlines the market research methodologies used to measure the consumer experience.