Strategic innovation: new game strategies for competitive advantage
Auteur :
Afuah, Allan
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415997829
Date de publication :
17 févr. 2009
Dimensions :
25,4 x 17,8 cm
Poids :
874 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book shows that innovation is not simply about developing new technologies into new products or services, but often, about finding new models for doing business in the face of change.