Marketing for architects and engineers: a new approach
Auteur :
Richardson, Brian
Éditeur :
Taylor & Francis Ltd
ISBN :
9780419202905
Date de publication :
7 nov. 1996
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional