Selling places: the marketing and promotion of towns and cities 1850-2000
Auteur :
Ward, Stephen
Éditeur :
Taylor & Francis Ltd
ISBN :
9780419242406
Date de publication :
27 août 1998
Dimensions :
24,6 x 18,9 cm
Poids :
566 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This highly illustrated book descibes how places have been `sold' or promoted to make themselves attractive locations as holiday resorts, business centres or residential areas. Explains the history of current practice, using world-wide examples.