Eureka factor, the: creative insights and the brain
Auteur :
Kounios, John / Beeman, Mark
Éditeur :
Cornerstone
ISBN :
9780434019823
Date de publication :
9 avr. 2015
Format :
Paper over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Where do great ideas come from? What actually happens in your brain during a 'Eureka' moment? And how can we have more of them? This book reveals how sudden insights are formed in the brain, how we can increase our chances of generating them, and how they impact our thinking.