Elsevier's dictionary of advertising: in english, german, french and russian
Auteur :
Manoilova, S.G. / Konstantinova, D.H.
Éditeur :
Elsevier Science & Technology
ISBN :
9780444506917
Date de publication :
13 sept. 2002
Dimensions :
24,4 x 17,5 cm
Poids :
1190 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. This dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research, creativity, media, and typography.