Selling the invisible: a field guide to modern marketing
Auteur :
Beckwith, Harry
Éditeur :
Grand Central Publishing
ISBN :
9780446672313
Date de publication :
3 mai 2012
Dimensions :
19,0 x 13,0 x 1,9 cm
Poids :
200 g
Langue :
Anglais
Pays d'origine :
USA
SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.