Advertising, the uneasy persuasion: its dubious impact on american society
Auteur :
Schudson, Michael
Éditeur :
Schudson, Michael
ISBN :
9780465000807
Date de publication :
13 août 1986
Dimensions :
20,4 x 13,5 x 1,8 cm
Poids :
660 g
Langue :
Anglais
Pays d'origine :
USA
A examination of advertising in America, as a business and as a social institution, finds much lacking in the business's importance and effectiveness and much that is problematic in advertising's social impact.