Strategic management
Auteur :
Saloner, Garth / Shepard, Andrea / Podolny, Joel
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470009475
Date de publication :
12 déc. 2005
Dimensions :
23,6 x 19,3 x 2,3 cm
Poids :
839 g
Langue :
Anglais
Pays d'origine :
USA
Designed for general managers who have or will have overall responsibility for a business. This book provides a set of frameworks, tools, and concepts to build this capability. It also offers insights into organizations and strategy that helps general managers make strategic thinking in their firms pervasive, effective, and rewarding.