International marketing research
Auteur :
Craig, C. Samuel / Douglas, Susan P.
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470010952
Date de publication :
24 mars 2005
Dimensions :
24,0 x 19,2 x 3,3 cm
Poids :
1106 g
Langue :
Anglais
Pays d'origine :
USA
The Third Edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients.