Marketing the professional services firm: applying the principles and the science of marketing to the professions
Auteur :
Young, Laurie
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470011737
Date de publication :
28 juil. 2005
Dimensions :
23,8 x 16,3 x 3,2 cm
Poids :
851 g
Langue :
Anglais
Pays d'origine :
USA
The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is required.