Employer brand, the: bringing the best of brand management to people at work
Auteur :
Barrow, Simon / Mosley, Richard
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470012734
Date de publication :
23 sept. 2005
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
494 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization.