Advertiser's guide to better radio advertising, an: tune in to the power of the brand conversation medium
Auteur :
Ingram, Andrew / Barber, Mark
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470012925
Date de publication :
22 avr. 2005
Dimensions :
24,0 x 15,9 x 2,2 cm
Poids :
482 g
Langue :
Anglais
Pays d'origine :
USA
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the "brand conversation medium"